With millions of users each month, the fd.nl website is the largest and most recognizable online business news platform in the Netherlands. To enable fast growth, several Agile teams are working on the site continuously.
My role is to translate goals into strategy and support the teams who realize this strategy. In this process, I focus on the improvements that are most important to users and most profitable for the business. This effort has produced a new design system as well as a continuous, data-driven process geared towards researching, testing and implementing improvements.
In this way, we increased the digital FD reader revenue with 53% in one year.