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Videoland
CRO

At Videoland, we developed and optimized the landing page.

As a UX leader, I developed the vision and strategy needed for this project, based on extensive research. In this process, I built bridges between development, marketing and business intelligence. I let different departments join forces to attain a result that far exceeded the sum of its parts.

Not only did I lead the implementation process; I also headed the Conversion Rate Optimization (CRO) effort, introducing A/B testing as a first step. In this way, I created excitement about data-driven development by demonstrating that a single test can increase conversion by 42%.

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FD Focus

App
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fd.nl

Website
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BNR

App
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FD Focus

Landing page
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FD

App
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RTL

SSO
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FD

CRO
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Videoland

CRO
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Kaaslust

Brand experience