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Hey! I'm Niels Craens, a Freelance UX Director & Designer with 15+ years of experience in helping businesses accelerate growth by taking their UX to the next level. You can reach me via LinkedIn and Niels@Craens.com, or WhatsApp/SMS me via +31 6 1873 5285.

Management
In order to get a good understanding of stakeholders, I listen carefully, debrief key business objectives and align the UX roadmap. Clear communication towards stakeholders and cross-functional teams is crucial. This is why I develop a UX strategy to guide us in getting closer to our vision in the most effective way. Methodologies I use include UX metrics, milestones, OKRs, and more.

Leadership
Together with my teams, I develop and share an inspiring vision, making sure everyone is excited to start their day because they see their connection to the bigger picture. I clear the way for people to grow by listening to their roadblocks and offering them new approaches to unlocking their greatest potential.

UX Research
In order to get a thorough understanding of user needs and problems, I manage UX research teams to arrive at actionable user insights to power product development. In addition, I help companies become empathy-driven by making design processes more user-centric, based on usability testing, data analytics, and more.

Product development
To build and optimize product design, I organize UX critique sessions to discuss user experience design, including interaction, brand and visual design. To present a clear design direction, I foster design thinking and agile methodologies and I help to build user journeys, prototypes, wireframing, sketching, and information architecture.

Tools
I support my teams in becoming better at Sketch App, HTML, CSS, graphic design, and Adobe Creative Cloud tools including Photoshop, InDesign, Illustrator, Hotjar and more.

Show Skills & Capabilities
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Zoover

Website
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Weeronline

Platform
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FD

Website
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BNR

App
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FD Focus

App
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FD

App
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FD

Conversion
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Videoland

Conversion
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RTL

Platform
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Kaaslust

Branding