My design studio was asked to create a brand experience.
Following an intensive period of research, I developed a strategy as well as a brand identity. In addition, I was at the helm of the team responsible for the implementation.
According to the client, my product design has led to customers being willing to pay 36% more on average for the product. This process taught me how vital it is to involve everyone who is part of the process in the business strategy so that each decision is in line with all others and the brand exudes a unified and credible image.