I currently lead all of the UX activities for Zoover, the largest independent holiday finder of the Netherlands. I develop our UX vision and share it with my teams so they can bring back the fun in holiday booking.

I am responsible for empowering my teams and their leaders. My teams rate me an 9.2/10 according to our continuous survey tool Officevibe.

During the Zoover rebranding, I directed design, saving 70% of the budget through effective leadership. Our user research has proven that the new brand emphasizes our values in a clear and recognizable way.

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