FD Focus
App

To better engage young professionals, our team was asked to develop a new product. My role in this process was to design its main functionality and develop a new UX design and brand experience. In addition, I was at the helm of the UX design implementation and I coached our editors.

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FD Focus
Landing page

Our team was asked to develop a new business news product aimed at young finance professionals.

Based on extensive research, we drew up hypotheses outlining possible opportunities on the market. To reduce risk as much as possible, I chose to start with a Riskiest Assumption Test (RAT).

It only took us a single page to collect user feedback, before the product had even entered the development stage. This method gave us the insight needed to further build our vision and strategy on the basis of knowledge instead of assumptions.

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