- As part of the Product Management Team, I led multiple teams in order to deliver the best experience for our tens of millions of monthly visitors.
- Award-winning projects I developed with my team include the FD App, the FD Focus App, and the redesign for the FD.nl website.
- I introduced a test-driven culture which not only tripled conversion but also saved costs, as we could make changes early on in the process based on data.
Our team was asked to develop the first FD app with the aim of improving UX and boosting engagement. I led the development team, reported to the group CEO, and created the UX design. I delivered by deadline and within budget. The app is consistently rated 4+ stars.
I helped the company grow in UX maturity by fostering a user-centered design process and an agile culture. This way, we increased FD’s revenue by 53% in one year.
I managed to triple conversion using A/B tests, the outcomes of which created room for us to set up a dedicated Conversion team.
FD Focus – Business Development
My team was asked to develop a product for young finance professionals. Based on extensive research, we drew up hypotheses outlining possible opportunities on the market. To reduce risk, I chose to start with a Riskiest Assumption Test. This method gave us the insights to further build our strategy, based on knowledge rather than assumptions.
FD Focus App
To better engage young professionals, my team was asked to develop a new product. My role in this process was to design the main functionality and develop a new UX design and brand experience. In addition, I was at the helm of the UX design implementation and I coached our editors.
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