Het Financieele Dagblad
FD App
Our team was asked to develop the first FD app with the aim of improving UX and boosting engagement. I led the development team, reported to the group CEO, and created the UX design. I delivered by deadline and within budget. The app is consistently rated 4+ stars.
Niels Craens portfolio FD FD App Niels Craens portfolio FD FD App Niels Craens portfolio FD FD App
FD.nl
I helped the company grow in UX maturity by fostering a user-centered design process and an agile culture. This way, we increased FD’s revenue by 53% in one year.
Niels Craens portfolio FD FD.nl Niels Craens portfolio FD FD.nl Niels Craens portfolio FD FD.nl Niels Craens portfolio FD FD.nl Niels Craens portfolio FD FD.nl
Conversion
I managed to triple conversion using A/B tests, the outcomes of which created room for us to set up a dedicated Conversion team.
Niels Craens portfolio FD Conversion Niels Craens portfolio FD Conversion Niels Craens portfolio FD Conversion
FD Focus – Business Development
My team was asked to develop a product for young finance professionals. Based on extensive research, we drew up hypotheses outlining possible opportunities on the market. To reduce risk, I chose to start with a Riskiest Assumption Test. This method gave us the insights to further build our strategy, based on knowledge rather than assumptions.
Niels Craens portfolio FD Business Development Niels Craens portfolio FD Business Development Niels Craens portfolio FD Business Development Niels Craens portfolio FD Business Development Niels Craens portfolio FD Business Development
FD Focus App
To better engage young professionals, my team was asked to develop a new product. My role in this process was to design the main functionality and develop a new UX design and brand experience. In addition, I was at the helm of the UX design implementation and I coached our editors.
Niels Craens portfolio FD FD Focus App Niels Craens portfolio FD FD Focus App
Niels Craens portfolio FD FD Focus App Niels Craens portfolio FD FD Focus App Niels Craens portfolio FD FD Focus App
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